HP Holiday

The average American family spends over 250 hours on screens during the holidays. That’s a lot of time you could be spending eating delicious food and talking to your uncle Larry.

We worked with Disney, AllRecipes, and creators of different disciplines to provide over 250 hours of printable activities on HP’s website to give families some of that lost time back.

Case Study

Over 250 Hours of Printable Activities

Here are some of my favorite pieces of curated content. ALL made from paper.

TV

Here’s the TV spot that ran alongside the work.

Silver in Art Direction / SF Addy’s 2020

AD: Jelena Kolomejac

CW: Sydney Lindsey

ACDs: Daniel Righi & Kurt Mills

CD: Will Eliott

Agency: Goodby, Silverstein & Partners