Dr Pepper | Dark Berry is Back

Dr Pepper Dark Berry is a very beloved, limited time flavor. To celebrate it’s short return, we gave all people named Barry early access.
With the help of Barry Manilow, our Official SpokesBarry, we urged all Non-Barrys to change their names (or their social handles) to Barry.

Featured in AdAge, People, Mashed

Website

We launched a website with a super useful flow chart that helped all non-Barrys change their names for an exclusive taste of Dr Pepper Dark Berry.

Within 24 hours, enough people changed their names to completely sell us out.

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Influencer Kit

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Social

AD: Jelena Kolomejac

CW: Ally Layton

CDs: Chris Adams & Ross Cavin

ECD: Ryan Lehr

Agency: Deutsch LA