BEHR - Today Let’s Paint

Paint commercials can sometimes blend together. There’s actors. There’s often a VO. There’s painting footage.
We decided to turn that on its head and make the VO a full-fledged character.

The voice of Behr Paint is now complex and multi-layered. It’s a confident DIY coach but it’s also a little judgey (when you deserve it)!
It can even have imposter syndrome just like you and me. And while it might be terrible at reading a room,
it knows how to make that room look amazing with the value of Behr Paint.

OLV

Elevated Social

This was a really fun shoot to art direct. We wanted these social spots to be hard hitting and product-focused but without being boring. All of the fun transitions you see in these edits (portal zooms, rainbow rigs, etc) were in my initial art direction treatment and they really help differentiate these from other paint brand footage.