BEHR - Today Let’s Paint

What’s better than a 4th wall break? A 4th wall break with sexual innuendos.
The Behr VO can’t read a room. But it can help you make that room look great with Behr Paint.

OLV

Elevated Social

This was a really fun shoot to art direct. We wanted these social spots to be hard hitting and product-focused but without feeling like boring painting footage.
I created an art direction treatment that incorporated dynamic transitions like portal zooms and rainbow rigs all of which made it into the shoot and final edit.

Photoshoot

I also art directed a photoshoot to showcase Behr products utilizing the same sets we built for the elevated social videos.

AD: Jelena Kolomejac

CW: Ally Layton

CCO: Ryan Lehr

Director: Benji Weinstein

Agency: Deutsch LA