Behr Paint Social
Over the past year as a creative lead on Behr Paint, I’ve overseen the creation of every video for our social work-stream.
Below is just a taste of the social-first content our team created for Behr, ranging from quick and nimble weekly trends to full start-to-finish DIY tutorials.
While this page focuses on social, I’ve also worked on 360 campaigns for Behr. See the TV spots here.
You Do Hue Series
You Do Hue was all about bringing color to people’s feeds with the help of Behr Paint and some colorful creators.
I had the joy of curating the list of creators we worked with to bring these posts to life.
Sample Songs
We partnered with Lewberger, a musical trio on TikTok to create “Sample Songs.”
A collection of songs that highlight Behr’s sample sized paint pots.
Always on Social
AOS encompasses all of the social we filmed and created in-house on a weekly and monthly basis.
Our creative teams would concept and execute each one from start to finish, filmed by our own in-house production team.
CREATIVE LEADS: Jelena Kolomejac / Ally Layton
Overseeing the following teams:
Art Director: Laura Rouw / Copywriter: Leo Cvitanovich
Junior Art Director: Cas Reed / Junior Copywriter: Tree Kim
Art Director: Hannah Newsome / Copywriter: Selin Akyurek
Videographers & Editors: Cam Burtolussi, Kelso Reider
Agency: Deutsch LA