HP Get Real Launch

We pitched and won HP’s business with a campaign that asked people to examine their reliance on technology.
Then we encouraged people to get real and find some balance between tech and reality with the help of HP printers.

Recognition: Silver in Integrated Campaigns / SF Addy’s 2020

Online Videos

I illustrated the following OLV spots which were then animated by our wonderful in-house motion team.

Manifesto

Our manifesto was featured in the Sunday centerfold of the New York Times.
Being one of the stylists meant landing my photo on the fridge. Five bucks if you can spot me.

Social

AD: Jelena Kolomejac

CW: Sydney Lindsey

ACD: Daniel Righi & Kurt Mills

CD: Will Eliott

Agency: Goodby, Silverstein & Partners